
A product manager's 48 reflections on 2025
and why I've been making Bob Dylan songs about Sonic the Hedgehog

A product manager's 48 reflections on 2025
and why I've been making Bob Dylan songs about Sonic the Hedgehog

AI Product Leader
Doctor turned product manager. I build AI tools to help researchers advance human knowledge.
I left medicine to build products that help researchers accelerate discovery. Now I work at Elsevier, focused on making AI tools that genuinely support the advancement of human knowledge.
I started out as a doctor. Those intense NHS shifts showed me problems that technology could solve. In my free time, I built apps to address them. One project led to another, and before I knew it, I'd traded my stethoscope for product strategy.
Now I'm a Principal Product Manager at Elsevier, where my team and I build tools like Scopus AI. The mission is simple: help researchers discover the knowledge they need to advance human understanding, whether that's curing diseases, understanding climate change, or exploring the cosmos.
I started my career as an NHS doctor. Those intense shifts treating patients one by one showed me something I couldn't ignore: the problems I saw weren't unique to my hospital or even my city. They were systemic. And whilst I could help individual patients, I kept thinking about how much more impact I could have if I built tools that helped thousands, even millions of people at once. That realisation led me to trade my stethoscope for product strategy.
Now I'm a Principal Product Manager at Elsevier, where I work on Scopus AI. My goal is simple: help researchers find the knowledge they need to advance human understanding, whether that's curing diseases, understanding climate change, or exploring the cosmos. I've also created RAG-Fusion, an open-source contribution that others in the AI community have found useful. It's medicine at a different scale.
My approach comes from those early days in medicine: define what good looks like before diving in, measure real behaviour (not assumptions), and meet people where they are, not where you think they should be. Whether it's building AI systems or making pasta sauce, the principle stays the same.
Quick links to discover more about my work
My journey from NHS doctor to product manager
Where I've worked and what I've built
AI tools and side projects I've created
Writing about product management and AI
Talks, podcasts, and appearances
Highlights from a decade of reading
Let's connect and collaborate
Handpicked pieces I'm particularly proud of or that sparked the most interesting conversations

and why I've been making Bob Dylan songs about Sonic the Hedgehog

and why I've been making Bob Dylan songs about Sonic the Hedgehog

and how to use tarot cards for sprint planning.

and how to use tarot cards for sprint planning.

Building Faster, More Reliable Agents with Sequential Retrieval-Augmented Generation

Building Faster, More Reliable Agents with Sequential Retrieval-Augmented Generation
Quick observations and ideas, like social media but on my own terms
Tech for good. https://quack.sdan.io/
Absolutely loving the snowy weather for new year. Makes the long nights much more bearable and the Christmas market this year was just so delightful. ...

Really cool expose from the Japanese Casa BRUTUS magazine celebrating 40 years of Mario. Its got behind the scenes archival dev material and informati...

Favourite highlights from a decade of reading
The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

You found it! This is what happens when you give a doctor access to 3D scanning equipment. No patients were harmed in the making of this digital twin.
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