
A product manager's 24 reflections on 2024
and how to use tarot cards for sprint planning.

A product manager's 24 reflections on 2024
and how to use tarot cards for sprint planning.
Adrian RaudaschlAI Product Leader
Doctor turned product manager. I build AI tools to help researchers advance human knowledge.
I left medicine to build products that help researchers accelerate discovery. Now I work at Elsevier, focused on making AI tools that genuinely support the advancement of human knowledge.
I started out as a doctor. Those intense NHS shifts showed me problems that technology could solve. In my free time, I built apps to address them. One project led to another, and before I knew it, I'd traded my stethoscope for product strategy.
Now I'm a Principal Product Manager at Elsevier, where my team and I build tools like Scopus AI. The mission is simple: help researchers discover the knowledge they need to advance human understanding, whether that's curing diseases, understanding climate change, or exploring the cosmos.
I started my career as an NHS doctor. Those intense shifts treating patients one by one showed me something I couldn't ignore: the problems I saw weren't unique to my hospital or even my city. They were systemic. And whilst I could help individual patients, I kept thinking about how much more impact I could have if I built tools that helped thousands, even millions of people at once. That realisation led me to trade my stethoscope for product strategy.
Now I'm a Principal Product Manager at Elsevier, where I work on Scopus AI. My goal is simple: help researchers find the knowledge they need to advance human understanding, whether that's curing diseases, understanding climate change, or exploring the cosmos. I've also created RAG-Fusion, an open-source contribution that others in the AI community have found useful. It's medicine at a different scale.
My approach comes from those early days in medicine: define what good looks like before diving in, measure real behaviour (not assumptions), and meet people where they are, not where you think they should be. Whether it's building AI systems or making pasta sauce, the principle stays the same.
Quick links to discover more about my work
Handpicked pieces I'm particularly proud of or that sparked the most interesting conversations

and how to use tarot cards for sprint planning.

and how to use tarot cards for sprint planning.

Building Faster, More Reliable Agents with Sequential Retrieval-Augmented Generation

Building Faster, More Reliable Agents with Sequential Retrieval-Augmented Generation

There are no guarantees the future will hold the same values as us, so what right do we have to encode ours upon them?

There are no guarantees the future will hold the same values as us, so what right do we have to encode ours upon them?

You found it! This is what happens when you give a doctor access to 3D scanning equipment. No patients were harmed in the making of this digital twin.