About me
Hi, I'm Adrian
Physician turned product manager, currently at the crossroads of technology, creativity, and the occasional absurdity. I swapped patient rounds for product roadmaps, blending writing, coding, and quirky comics to simplify life's complexities.
On my blog, I explore the intersections of product management, technology, leadership, and creativity. My annual reflections, compiled into popular Medium articles, somehow attracted nearly 2,000 followers—probably thanks to cartoon cats, who inexplicably make better sense of things than most humans (including me).
My curiosity ranges widely, from deep dives into RAG-Fusion algorithms to unconventional methods like tarot-driven sprint planning—trust me, it's oddly effective. I've discovered that my best ideas usually come from long walks, strong coffee, and philosophical podcasts that make everyday life surprisingly profound.
Experience
Principal Product Manager
Leading AI and search innovations across Elsevier's flagship products. Proudly spearheaded Scopus AI, significantly improving academic discovery, and managed the strategic transition to advanced vector search technologies.
Product Manager
Directed strategies to enhance user experience and engagement, combining data-driven insights with user empathy to drive significant growth.
Digital Director
Developed digital strategies and products to dramatically expand Medikidz's reach and revenue, using storytelling to make complex medical topics accessible to children.
Medical Doctor
Clinical practice across general medicine, acute assessment, surgery, obstetrics, and gynaecology. Creator of an award-winning medical education app—my gateway into the tech world.

Nightshift with multiple bleepers around my neck — the beginning of my multitasking career.
Fun Facts
Things I've Written That Sound Made Up (But Aren't)
- "Forget RAG, the Future is RAG-Fusion" – A quirky deep dive into Retrieval Augmented Generation and Reciprocal Rank Fusion.
- "How to use tarot cards for sprint planning" – Oddly enough, one of my most practical contributions to project management.
- "When life gives you cream crackers, make lemonade" – Philosophy no one asked for but apparently resonated anyway.
- "The Curse of Success" – Embracing failure might be life's best-kept secret (or worst-kept, depending on your perspective).
Career Path That Somehow Makes Sense (At Least to Me)
The common theme? Simplifying complexity—whether it's translating medical jargon for patients, explaining science through comics, or building AI tools to empower researchers.
When Not Working...
You'll usually find me wandering through East London's parks, attempting (and often failing) to brew coffee without causing a minor kitchen disaster, or getting overly enthusiastic about philosophical podcasts. I'm into hiking and running—mostly because I listen to music that's way too good to pause, ranging from classic rock anthems to obscure Japanese city pop.
Interests & Hobbies
- Exploring the UK's quirky local celebrations and traditions, which expose me to diverse perspectives
- Cooking with AI assistants (with varying degrees of culinary success)
- Sketching comics to explain complex ideas in simpler terms
- Reading about fashion history and its intersection with technology
Current Obsessions
- Finding practical applications for philosophical ideas in everyday contexts
- Sci-fi novels by Neal Stephenson and Andy Weir
- Japanese city pop and classic rock anthems
- Coding for fun—some childhood habits never fade
My Philosophical Side
My broader passion is finding practical applications for philosophical ideas in everyday contexts. Somehow I find myself translating abstract concepts into actions that make daily life a bit more intentional. And there's nothing better than a great meal and a laugh-filled conversation with friends and family, where we solve the world's problems over dinner—ideally both at once.
"What does a good outcome look like?"
Random Musings
Every morning, my colleagues enjoy (or endure) my carefully choreographed chaos of brewing V60 coffee. You're welcome to join virtually and witness why, if tech doesn't work out, there's always Adrian, the philosophical barista, ready to overthink your coffee order.
If all else fails, maybe I could become a barista...

Early Creator Days
Long before I was building products or thinking about AI, I was just a kid with colored pencils and big dreams. I was completely obsessed with Sonic the Hedgehog – not just the games, but the whole universe, characters, and that distinctive visual style. Something about those bold colors and dynamic designs sparked my imagination in a major way.

Evidence that I spent way too many hours creating my own Sonic-inspired characters and comics! That "FOOD!!" sign really captures my artistic priorities age 10.
I filled countless notebooks with stories and characters, dreaming that someday I'd create something that could bring joy to as many people as Sonic did for me.
Fashion Adventures
I'm a bit of a fashion geek on the side! I love how clothes can tell stories and blur the lines between art and everyday life. My wardrobe occasionally ventures into the experimental zone—especially when I find pieces with cool textures and unusual designs.

That time I accidentally dressed like an extra from Dune! This blue number made me feel like I should be harvesting spice on Arrakis instead of just grabbing coffee in London.